Profits Rest On Planning & Execution - The VelociTRACKER™ Toolset Delivers!

The business objectives of a manufacturer go much further than the first step of knowing what to manufacture, how much, when, and where to ship. The next challenge comes in making sure that your products are on the shelf – and not in the truck or the back room. Ideally, we want to get the rep to the aisle putting new product on the shelf as the consumer is there taking the last one off the shelf.

VelociTRACKER™ helps with ShipTRACKER™. With ShipTRACKER™, using any combination of input from RFID to carrier pre-shipment notifications, information about product arrival can be sent to reps via PocketTRACKER™, WebTRACKER™, and even PhoneTRACKER™ - ensuring that reps arrive at the stores when your product does, not the day before or the day after!

Up to this point, tremendous effort and expense have gone in to research, manufacturing, packaging, shipping, and selling the products to the retail locations. Profit rests on how efficiently those products get on the shelf and display space that we have won in the stores. Even more profit rests on how well your collective plans with retailers for plan-o-grams, displays, end-caps, signage, training, and shelf footage are executed – because as the manufacturer, you know that once your products are given every chance to sell – retailers will want you to have more space. VelociTRACKER™ expedites this process and makes it most effective in many ways.

Using BizTRACKER™ either you – or the service company you hire – set up objectives and surveys for tracking in-store execution. Then, you manage by exception.

PogTRACKER™ helps you to ensure that at store level you enforce plan-o-gram (POG) compliance. There are many ways to accomplish this using PogTRACKER. Some of them are: scanning shelf tags with customized alerts for compliant or non-compliant items; downloading actual plan-o-grams to PDAs and laptops (or allowing reps to print them over the web) and having reps visually compare and report on exceptions, and printing shelf tags to scale with POG information to allow reps to verify and/or set according to POG.

DisplayTRACKER™ helps ensure that you are getting the most out of each and every display. Displays are expensive, and owning the rights to a display without properly taking advantage of it is even more expensive in terms of lost sales and lost product visibility. It is imperative that you capitalize on product display opportunities, and DisplayTRACKER™ helps you do just that.

Let’s face it. When there are no sales reps in-aisle, the only thing left to direct consumers to your products are the signs. Point-of-purchase (POP) signs are critical in our industry – not only to sell products in the absence of sales people, but also to inform about promotions while in progress. Just as important is the task of altering POP signs to reflect changes in promotions which have expired. Recognizing this, we built PopTRACKER™ to help you ensure POP compliance. Using either surveys, barcodes, RFID, or downloaded documents – or any combination of the above – PopTRACKER™ helps you to keep your signs under control. Furthermore, once missing or damaged signs have been identified, PopTRACKER™ makes it easy for reps to order more signs – and gives visual confirmation with a picture of what is being ordered.

PkTRACKER™ (Pk for "product knowledge") is an enormously powerful tool that not only tracks which reps were trained on which products, when, in which stores, and to what degree of certification, but it actually shows videos on laptops and/or PDAs to execute the training process 100% of the time. With PkTRACKER™ you can rest assured that every in-store rep receives the best training you have to offer, and stays up- to-date on your products, while learning the best skills with which to present them.

Because business changes so quickly, the winning companies will ultimately be those with instant communications capability. That’s why we developed MessageTRACKER™: to give you two- way messaging with attachments, as well as signature-verification of message receipt when necessary.

Of course, tracking compliance for visits, facings, footage, pricing, promotions, tags, resets and other special projects, points of interaction, store level demographics, hours, mileage, expenses, digital pictures, inventory, sales, returns, cycle counts, damaged products, and much more is included in the VelociTRACKER™ product. Simply define your objectives to BizTRACKER™ and then manage the results!

Simply employ PocketTRACKER™ and/or WebTRACKER™ and/or PhoneTRACKER™ to collect information. Employ ReportTRACKER™ to have reports (both detailed and exception-based) emailed to the right people, at the right location, at the right time! Then, if necessary, log on to the web to drill down and research the fine details of what is happening at store and product level.