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CRC To Serve On Roundtable for GMA Forum

Grocery Manufacturers of AmericaMay, 2006 - CRC, Inc. (www.crcsecure.com), the leading provider of managed, consumer-driven supply chain execution & logistics systems, announced today that it has been selected to serve on the prestigious Thought Leadership Roundtable for the GMA Forum publication of the Grocery Manufacturers of America. Roundtable members contribute their individual expertise in their area of focus on key issues affecting the grocery and consumer packaged goods industries.

Robert Gerace, CEO, will be the primary contributor to the Roundtable.

About CRC, Inc.

CRC’s managed, on-demand systems provide more than $1 million in annual ROI to many of its clients, including Mattel, Lego Systems, American Greetings, Werner Ladder, and Lowe’s. CRC exists to help its clients to be more profitable by helping them in all areas of the supply chain to increase sales while simultaneously reducing costs. By synchronizing data and enabling collaboration between manufacturers, brokers, service companies, shipping companies, and retailers, CRC shares critical data (Consumer Demand Information, RFID, POS, ASN’s, Orders, Returns, Go-To-Market, Project tracking, PK training, POP audits, and Execution data) on a need-to-know basis, securely, between all stakeholders. CRC’s systems help CPG managers build, measure, manage, and maximize objectives and programs that increase case volume and sell through on a massive scale. Additionally CRC helps these companies to execute (and track all phases of execution for) the above objectives in the most cost efficient manner by using tracking and data collection systems via PDA, Web, and telephone input – thereby reducing costs. CRC has successfully implemented over 7,500 handheld computers, and collects and serves data to/from over 800 companies; 2,500 managers; 80,000 field reps; and 300,000 retail locations every month – increasing sales while decreasing costs. Ten client video testimonials and over 30 videos about our services as well as in-depth case studies of ongoing success stories can be found at http://www.crcsecure.com.




 



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