Every day, we as an industry must make choices about how
to spend limited resources to get maximum sales on the selling
floor, developing strategies for...
- Plan-o-gramming
- Merchandising
- Promotions
- Demos
- Signage
- End-Cap & Display Options
...as well as having to decide how much time to invest in
each area. At a very general level, we can determine overall
whether or not a given program affects sales. Before VelociTRACKER,
however tracking store-level results was difficult, if not
impossible.
that was then. VelociTRACKER is now!
Imagine combining your POS data with your merchandising
execution information. Imagine being able to identify where
failed merchandising directly resulted in lower sales, and
conversely where superior merchandising activity increased
sales!
With VelociTRACKER it is possible to tie sales-to-merchandising
activity to a store-by-store analysis, analyzing what is
most and least successful for any group of stores in order
to demand maximum results.
No longer is it necessary to develop and execute compromising
programs that appeal to the majority of people. With VelociTRACKER,
you have the power to demographically cater to each store
in a way that maximizes sales, efficiency and profit while
minimizing wasted energy and expense.
