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VelociTRACKER™ Features
Toolset Overview
Increasing Volume & Sell-Thru
Sales Force Synchronization Tools
POS Data & Merchandising Activity
Three (3) Methods of Data Input
Management & Reporting Tools
Windows™ Mobile Data Collection
Business-critical software solutions for the Consumer Packaged Goods industry!




A company is only as good as its employees, and it is no different for merchandising service organizations. However, merchandising service management face extra challenges as employers, in that merchandising service workers operate on a more or less unsupervised basis while on the clock. Each year, service companies in the CPG industry lose considerable profits due to worker fraud because it is simply too easy for them to abuse the system.

CRC's VelociTRACKER™ technology makes it much more difficult for workers to commit fraud or operate without supervision.

There are no "silver bullets" to completely eliminate worker fraud and inefficiency. VelociTRACKER™, however, offers a proven method to reduce those costs by giving merchandising service management clear and immediate benefits.

Scheduling - Time & Task Accountability

One of the biggest problems service organizations face is the issue of worker accountability. Service workers travel from one store location to another without supervision. Without some method of verification, there is no way for a service company manager to verify that the work is actually being performed, let alone in a timely fashion.

Imagine being able to know:
  • What time a service worker arrived at the store, and how long they were there
  • How long a service worker spent in transit between stores
Such critical oversight would enable management to dramatically reduce service worker fraud.

VelociTRACKER™ gives service companies the ability to hold service workers accountable every step of the way, with three different input methods:

1. PhoneTRACKER™ allows managers to verify that a service worker is calling from the actual store by using integrated caller ID.

2. WebTRACKER™ alternately gives service workers the option of uploading digital pictures to verify, for example, that a merchandising display has been configured correctly. WebTRACKER™ also gives service company management the option of collecting store manager verification via form input.

3. PocketTRACKER™ also offers digital picture capability, as well as the ability to directly capture store manager signatures at the time of the visit, helping to further prevent lapses in accountability.

In addition to our flexible array of scheduling & visit data input methods, VelociTRACKER™ enables managers to further enhance accountability by implementing spot checks, "flag"survey questions, and other effective management tools.

With VelociTRACKER™, it's like having management accompany all your service workers on every visit!

Shelf-Level and Store-Level Information

For a growing merchandising service organization increasing its operational capacity, projects become more and more complex. Service companies with multiple retail or manufacturing clients have an enormous amount of information being generated and tracked: everything from resets to shelf build-outs to new store setups to POP advertising and more.
  • How many facings and/or feet of shelf space has the manufacturer been given?
  • Have programs been executed?
  • Have price changes been executed?

All of this information and much more must be collected from many stores, sometimes thousands, and then organized. How is the merchandising service organization supposed to keep track of all that? Until now, it has been with accomplished by wading through large amounts hard copy information and large spreadsheets in a grossly inefficient operation that is error-prone and difficult to maintain. As a merchandising service organization, operational inefficiency leads to errors and the failure to execute, and if you fail to execute, your business reputation will suffer.

VelociTRACKER™ helps collect, sort, collate, organize and show exceptions to policy for all of the above, and much more. Our tools enable merchandising service organizations to not only keep up with the information, but to get ahead of the game and gain the competitive edge when bidding for new business.

Payroll & Invoice Integration

Our payroll and invoicing exports are exception-based, meaning that your employees always have the opportunity to approve anything that is outside of your business rules. Furthermore, your employees won’t have to wade through mass amounts of data – your business rules are coded into the system, and the system only presents the exceptions for approval.

At CRC, we are experts in data synchronization, and many of our clients have built-in payroll exports to ADP®, Ceridian®, Quickbooks®, and many other systems.

With lower costs and increased efficiency, the advantages to merchandising service organizations are clear! VelociTRACKER™ offers you the ability to turn in 100% execution, every time.
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