Get Closer to the Customer and the Consumer

The ability to forecast demand is critical for manufacturers while formulating and executing replenishment and pricing strategies. In a highly competitive industry, information is what allows you to bring future demand into focus.

Specifically, that involves getting actionable, market-specific data from the consumer - and getting it quickly.

How do you do that? You do it by employing the VelociTRACKER™ Manufacturer Toolset.

The Manufacturer Toolset is a tool that, in addition to providing all the classic benefits of the CRC supply chain management tools, allows in-store representatives to capture important consumer information:

• What was the consumer looking for?
• Did they find it?
• If not, did they settle for an alternative?
• What was the alternative?

For the manufacturer, this has traditionally been the hardest information to obtain. VelociTRACKER™ makes it easy by collecting this crucial information any time an in-store representative helps a consumer locate a product.

VelociTRACKER™ also allows in-store representatives to interview store managers and obtain information about store trends.

With these powerful methods, manufacturers can tailor forecasting and demand models to capitalize on consumer trends in real time. The ability to forecast demand allows you, the manufacturer, to respond to demand ahead of the competition, resulting in increased sell-thru and increased retail space!