VelociTRACKER™ provides the tools necessary to get in touch with the needs of the customer and consumer.
First, and perhaps most importantly, VelociTRACKER™ helps to improve the selling skills of the individual on the sales floor with a combination of pre-testing, video training and post-testing.
Before VelociTRACKER™...
Consumer: "Can
you tell me where the aspirin is?"
Sales Floor Rep: "Yes,
aisle three."
...and AFTER VelociTRACKER™:
Consumer: "Can
you tell me where the aspirin is?"
Sales Floor Rep: "Sure,
please follow me to aisle three. Is there a particular brand
I can help you find? By the way, have you seen the new purse-sized
containers? We've been selling a lot of them lately to people
who keep several for their car, or their purse, or to keep
at the office, etc."
VelociTRACKER™ doesn't just stop there, however. By putting this powerful merchandising software in the hands of the salespeople, you can put out daily sales alerts informing the sales reps that today you are placing sale emphasis on different products.
 An exciting new addition allows the sales floor rep to capture some of the most important merchandising data of all. If a consumer asks for help locating a product which is not carried in the store, the rep can capture that information and send it to you, instantly! VelociTRACKER™ gives you the tools to track not only what products customers came for, but also those products they sought and were unable to find!
Additionally, using PhoneTRACKER™ it is possible to set up marketing programs that call out to consumers who have opted-in to notifcation programs informing them when products are available. Therefore, the information captured can be used not only to get new products to the stores, but also to notify that store's frequent buyer/loyalty customers that new products of interest are now available in-store! |
