Use Marketing Demonstrations to Drive Sales & Increase the Bottom Line
All consumer goods stakeholders know it is important to promote new products and generate sales quickly. However, managing the logistics of getting the right people to the right stores at the right time is a daunting task without the use of technology.
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Coming Soon - CRC Toolset video presentations on these & other topics
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In addition, costs need to be managed closely; so it is important to keep accurate and timely information on what a campaign is costing. It is vital for all stakeholders to be able to accurately monitor how well products are doing as they are introduced.
Capturing consumer comments is critical to the process during this time. It is often possible for only a small change in the product, packaging, or positioning of it, to make the difference in a successful launch or not. DemoTRACKER™ is the component of VelociTRACKER™ that helps all Supply Chain Stakeholders to manage in-store marketing campaigns with staffed demos.