Drive Demand With Field-Level Customer Data

As competition for share of wallet increases from many factors, trends and buying habits compress to shorter timeframes, and information about consumer behavior becomes increasingly available to your competitors, it becomes more important than ever to be first to receive the pulse of consumer demand.

Coming Soon - CRC Toolset video presentations on these & other topics

Knowing what consumers like and dislike about brands, products, packaging, stores, trade promotions before your competitors gives you the ability to meet the demand of consumers before your competitors, and also to provide a better shopping experience.

Further, information from store managers provides feedback on the quality and effectiveness of trade promotions, merchandising, special project execution, and store satisfaction with field-service. ConsumerTRACKER™ helps Consumer Goods Supply Chain companies predict and drive consumer demand through information gather at the shelf. Leveraging the power of the enormous number of field reps in stores at any given moment, ConsumerTRACKER(tm) gives reps an instantly accessible tool to capture relevant and timely consumer information...directly from the consumer!