Two of the most common problems retail stores suffer from, according to mystery shopper information, is employees' lack of interest and lack of knowledge. The retailer needs to train employees to help customers find what they're looking for when they're shopping, and also to suggest alternatives when the first option is out of stock or unavailable.

If a customer has a bad experience with customer service, the retailer or manufacturer mostly likely will never know about it unless the customer takes the time to complain or unless a mystery shopper is employed. It is mystery shopper information that supplies stakeholders with the critical retail experience feedback data they need to help predict, react to and drive demand.

Mystery shopping customers are critical to the supply chain because they tell the manufacturers, retailers and professional service companies how well their efforts are working. The details a mystery shopper collect need to be communicated, and VelociTRACKER™ gives the mystery shopping company the power to capture, transmit and store that information quickly and securely so that retailers can act on the information and adjust to meet consumer behavior.

By giving the mystery shopper the power to collect data accurately and transmit it in real-time, VelociTRACKER™ helps improve the customer experience as well as increase sell-thru.