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The top merchandising management software and sales and field force management solution
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Business-critical software solutions for the Consumer Packaged Goods industry!



PocketTRACKER™ uses Windows Mobile technology to capture time, visit, completion, survey and rep messaging as well as store digital pictures at shelf-level; barcode-scanned inventory and ordering; digital signatures, and in aisle-training video training of reps and store employees!

What Makes The Handheld The Ultimate Merchandising Tool?

Nearly 50% if our clients have made the decision to begin using handheld computers with CRC's powerful PocketTRACKER™ software. The typical handheld client needs either digital pictures from stores, needs scanned inventory, or both. The process of taking pictures with digital cameras and sending those files can be cumbersome, labor-intensive and error-prone for the average user. Pocket PCs make this easy and quick.

Those clients who need scanned inventory can manage multiple authorized lists per store, and scan each item on the list. Those items scanned can be accounted for with many types of regular, deal and competitive information. Those items not scanned must be accounted for as void, out of stock, discontinued or found in the wrong location.

When needs dictate easy digital photo capture or bar code scanning, handhelds are in fact the ultimate merchandising tool.

In-Aisle Training

When it comes to increasing sales, there is nothing more effective than having a knowledgeable employee with good selling skills right there on the sales floor. VelociTRACKER™ helps to train both service company reps as well as retail employees with in-aisle training videos. By improving selling skills and product knowledge, VelociTRACKER™'s training videos ensure that sales are maximized. Additionally, PDA-based tests allow you to track which employees have been trained with which toolsets, etc., for further enhancement of employee product knowledge and selling ability.

Powerful Document Transfer Capability

VelociTRACKER™ allows you to distribute important documents - reports, training documents, plan-o-grams, etc. - right to reps in the field on PDA or laptop, getting them the information they need WHEN they need it. Additionally, VelociTRACKER™ allows you to track which reps have opened which documents, giving you an added level of remote management over field-level employees. Before VelociTRACKER™, document management was done efficiently and in a "blind fashion". CRC now lets you "smart"-manage documents to reduce inefficiency, and increase the bottom line!




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