Typography

Typography is an important element of the CRC
brand. Use of consistent typefaces across web,
print, and video media will strengthen the corporate
identity.

The Avant Garde and Dutch families provide the
range and variety for multiple needs, from headlines
to body text in print, with complementing
serif and sans-serif style typefaces.

Avant Garde Family

A contemporary and attractive sans-serif font
which works best as a medium-sized headline
text as well as an alternate body text.

 

Dutch Family

The Dutch font family, a serif style font, provides
a classic feel for use in contemporary design.
The standard family is approved for use in CRC
materials. The condensed family may not be
used.

Tahoma Family

The Tahoma font is very popular for aliased text on the web and information technology design, as well as large point-size headlines and headings because of its legibility and aesthetic appeal.

For web use, this font is used almost exclusively at 11pt, aliased. The selectable text on this page is displayed in this format.

Tahoma iis an acceptable font for large font sizes ingraphic headings, as well as the primary aliased font used for CRC web applications.