Document Management for the Field Force
F-MOT: According to Proctor & Gamble Co, is the "First Moment of Truth" or the 3 to 7 seconds after a shopper encounters a
product on a shelf where the browser will (or will not) be converted into a buyer.
All we have to do as Supply Chain Executives in order to ensure that in that FMOT our product is selected is ensure that from
product development all the way down to merchandising standards that everything happens perfectly along the way to get the
right product in front of the right shopper at the right time. Oh, and of course, you also need to set the emotional stage
to help the shopper decide.
We've covered most of it so far in this series, and you know the drill: POP, Footage, Facings, Plan-o-Gram, merchandising
standards, consumer feedback, and much more.
But when you finally arrive at your best practice, you document it and attempt to replicate success thousands of times all
over the country - or the world.
These documents: display building instructions, plan-o-grams, merchandising standards, and many more become a nightmare to
keep current, keep replenished, and keep in the right hands at the right time, and in the right store.
That is, until you have a mobile computing solution that keeps only the current documents - but every necessary document, and
only the necessary documents, at each field-rep's fingertips at the right time, in the right store, every time.
Here's how it works:
CPG Professionals: Efficient Document for massive cost reduction and speed to shelf.
