We
all know that while advertising drives traffic, and merchandising
enables sales; but in the absence of a sales clerk on the
floor, the point-of-purchase (POP) signage is what sells
the shopper. That is why we are proud to incorporate the
POP ordering tool in the PocketTRACKER™ suite of tools.
Most CG stakeholders view POP as critical to their sales
effort- and they should. In the absence of an available
sales floor associate, there is nothing left but signage
to direct a retail customer to a given product.
Beyond selling products, though, signs also promote special
pricing and are scheduled accordingly during ad periods.
If POP isn't current, though, it could mean lost revenue
for the stakeholder that has inadvertently dropped that
ball. Having the wrong sign up could be honoring deals that
are no longer trade promotion agreements - and therefore
costing the retailer as their customers complain about incorrect
pricing.
The reverse is also true; during promotions it is important
to advertise the special price to satisfy the demand it
is driving and have a successful promotion, as well as to
provide accurate measure of the effectiveness of a promotion
or program.
In the past, having the right POP at the right place at
the right time was difficult with so much POP to be installed
and maintained. Now, PocketTRACKER™ makes it easy.
PopTRACKER™ is the component of VelociTRACKER™ that helps
all Supply Chain Stakeholders to manage Point of Purchase
Signs and ad materials in stores.
Get It Right The First Time!
POP can be problematic- too often is is damaged, missing
or just plain wrong. It is important that reps order the
correct POP. That is why PopTRACKER™ can tell a rep which
sign belongs in which store and when, and also why the rep
sees a picture of the POP while ordering; for ease and accuracy.
To make it even simpler, POP can even be ordered by barcode
scanning (or RFID scanning) the POP.
Once the POP is ordered, there is an efficient process to
get the right order to the correct fulfillment center -
and to remind the rep that the POP needs to be installed
once received. Using PopTRACKER™ it is possible to perform
audits, per store and per aisle, to ensure that the right
sign is in the right place at the right time. It is also
possible to order signs, and have the orders go to fulfillment
centers via electronic transfer. During the ordering process,
reps can see pictures of what is being ordered to avoid
mistakes, and can receive Advance Ship Notifications of
arriving POP to remind reps to look for and install it.
Orders flow through the VelociTRACKER™ system, and end up
at your office (or your POP supplier's office) in the form
of Microsoft® Excel Spreadsheets and/or picking tickets.
PopTRACKER™ advantages:
- Per store / per aisle POP audits
- Barcode and RFID verification of POP
- Pictures of POP (for audits as well as ordering) on PocketTRACKER™
- Electronic ordering and fulfillment of orders
- Vendor Specific
- Controls to limit amount ordered
- Advance Ship Notifications of arriving PO
Advertising drives traffic, and merchandising enables sales; without a knowledgeable
sales clerk on the floor, the point-of-purchase (POP) signage
is what sells the shopper. CRC understands the fundamental
importance of POP signage and VelociTRACKER™ allows you to
efficiently manage P.O.P., through the P.O.P.TRACKER™ tool,
for increased in-store presence and productive merchandising.
